Emoji for outlook email subject line code#
Emoji for outlook email subject line free#

You have about eight seconds for your subscriber to read your email (and complete the CTA, whether thatвЂ™s clicking through to buy, donate, or learn more). Will your recipient take that chance? Or will they mark it as spam, and move to the next email bidding for attention in their inbox? Or, it could be a perfectly legitimate email with some rendering issues. So, what about when a subject line is broken? Personally, if I received an email with a subject line that looked off, I may think twice about opening it. ThatвЂ™s definitely something we donвЂ™t want to happen. And rendering issues? DonвЂ™t even get me started! The cost of a broken email can be significant, but it also doesnвЂ™t do anything positive for a brandвЂ™s reputation, even if they send an apology email. Broken links can mean that the revenue or sales goals of a campaign could take a hit.Д«roken images lead to a disappointing experience for your subscribers. It even hasвЂ¦ a blank square? Source : ДЄnytime something breaks in an email, there are some implications that email marketers need to be aware of.

Be consistent вЂ“ Keep your companyвЂ™s brand identity in mind when selecting emojis.Ok, so youвЂ™ve spent all that time crafting the perfect subject line.

You also donвЂ™t want to use them for every email send.

DonвЂ™t overuse Unicode вЂ“ Watch how many different stylings and emojis are used per subject line.

Start small вЂ“ Utilize A/B testing to determine how your audience responds to the Unicode.

If youвЂ™re ready to implement Unicode in your email subject lines, our advice is to take it slow and be strategic. In addition, LitmusвЂ™ paid service, Subject Line Checker, provides real-time previews and emoji support. This site shows how emojis display across platforms too but also allows you to view the most uniquely used emoji per language. Use this tool to check how your emoji displays across popular platforms.

Emoji for outlook email subject line free#

Lucky for you, there are free online tools available to help with render testing. For example, the Gmail web client renders emojis despite the contactвЂ™s operating system. The recipientвЂ™s email client and operating system can dictate both of these. Two key aspects to consider: The ability to view Unicode and how Unicode renders. The latter lets you simply type in your text and copy and paste into your email editor subject line.Д«efore implementing, itвЂ™s important to consider that the use of Unicode subject lines could increase your open rates but could also lead to more deletes or emails going to junk if the Unicode doesnвЂ™t render properly. You can copy and paste Unicode for each individual character or use an online text converter. The list of options keeps growing, but hereвЂ™s a handful you may see in your inbox today:

The use of Unicode in subject lines has been around for years but is now more widely used and supported.

Emoji for outlook email subject line code#

In plain English, this means cool code or special characters that adds fun to your emails!

What is Unicode?ДЄccording to Wikipedia, вЂњUnicode is a computing industry standard for the consistent encoding, representation, and handling of text expressed in most of the worldвЂ™s writing systems.вЂќ When done right, companies typically see an increase in email open rates.

Readers often rely on subject lines to decide whether to open or read email messages, and one way marketers are trying to capture attention is using Unicode.ДЄ Unicode subject line when used appropriately can support your brand or message, catch readerвЂ™s attention and bring humor to the inbox. Standing out in the inbox is challenging and requires marketers to consistently look for new ways to increase engagement. WhatвЂ™s catching your attention in your inbox these days? Might be hard to pinpoint when most people receive a significant amount of emails every day and they tend to blend together.